On the other hand, Runco, she pointed out, is doing a good amount of business in down-scaled models (the LS3 and LS7 series are the company’s biggest sellers) and is also enjoying some business at the very high end ($250,000 projector) level, working exclusively through installers and A/V specialists. Pratt said she was calling for a significant amount of new business in the less-than-$1,500 1080p projector segment, which has been driving consumers into stores. We expect this segment to appeal strongly to the mobile professional.”
“Also, we will see brightness improving to create multiple segments in LED-based personal portable projectors with price points in the $500 to $700 range. “The reason is that this is mostly new business at present,” said Jon Grodem, Optoma product marketing senior director. Manufacturers and analysts told TWICE that one growth segment in the midrange is coming from models with new light sources, like LED light systems that don’t directly replace traditional projector sales. home-theater front-projector market was expected to rise 32 percent to 150,899 units for full year 2010, and should rise another 3 percent this year to 155,346 units.
At the other end, there are companies like JVC, Sony, Sanyo and Runco that are seeing activity at the middle of the market.”Īccording to Quixel market estimates made after the third quarter of 2010, the total U.S. “On one end, there is demand for affordably priced low-end products and specialized products like Epson’s DVD/3LCD combi projector. “The market is really bifurcated right now,” she continued. home-theater marketplace, manufacturers of front projectors are expecting renewed growth in their categories this year as the economy improves and new technologies bring new excitement.Ĭurrently, much of the new home-theater projector market growth is being driven at both the entry end, where applications for crossover business and hometheater uses continues to bring customers into the big box and online environments, and the high-end, where well-heeled consumers continue to look for the latest and greatest.Īt the same time, established players at the low-end are also moving upscale while some upscale manufacturers are seeing more business from down-scaled products, “so everything is kind of bleeding into the middle,” observed Tamaryn Pratt, Quixel Research principal. The projection category has been pretty stable the last 10 years, but with new technologies such as 3D, LED, integrated/interactive projectors, solid state and 2D-to-3D conversion, projectors are showing a new life that retailers are finding excitingĪlthough flat-panel TVs continue to dominate the U.S.
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